THE CHALLENGE:
Create a video strategy for the Office of Admission that can successfully both accommodate a variety of content and target a variety of audiences.
THE SOLUTION:
Move the focus of the portfolio less on creating a single, unified look or style or more toward the concept of being a content stream. Utilize this philosophy to allow for different content types that can subsequently cover a variety of messages and audiences.
SPECIAL/FUN CONTENT
GENERAL PROMOTION
NEWS AND EVENTS
INFORMATIONAL
