To help support the institution's goals to increase enrollment through student-athlete recruitment, conduct a complete revamp of the department's visual style to bring it more inline with modern design standards. Optimize behind the scenes workflows to increase resource efficiency as well.
Strip away the department's previous visual styles and revitalize with modern design standards. Incorporate heavier use of stylize and bold imagery, higher contrast color schemes and use of text as a design element. Pair these front-facing changes with behind changes such as increased use of templated designs, stricter visual standards and procedural updates to allow for increase in quality without investment of additional resources.