THE CHALLENGE:
Produce video content for a wide array of sports teams with unique messaging, yet still create an overall cohesive video portfolio for the department.

THE SOLUTION:
Focus the video portfolio less on dedicated formats and more on being a content stream. Show different aspects of programs and allow room for messaging to change with format. However still maintain consistent branding with visuals and regularly reinforce universal messages to create unity between all content.
FOOTBALL
TRACK & FIELD
MEN'S BASKETBALL
SWIMMING & DIVING

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