THE CHALLENGE:
Help unify the overall style of communication materials across individual sports for the Department of Athletics at Ripon College. Overcome limited availability of resources, unique messaging of each sport and variety of potential target audiences.

THE SOLUTION:
Create a collection of materials centered around adapting a single high-quality design across different items to limit the workload and more efficiently use resources.. Ensure overall layout and style of design can be used by each sport and leave room for small changes to messaging to suit each sport's branding strategy. Give materials a very clean and broad design to allow for use in recruiting, alumni communication, donor solicitation or any other targeted marketing purposes.
Notice how each piece has a unique feel that is tied to and reflects the culture of each individual sport yet still fits with the other materials and creates a uniform brand for the department.

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