THE CHALLENGE:
Create a custom greeting card for the Department of Athletics that can be used across all sports while still having a high quality design. Ensure card can be used for a variety of communication purposes including recruiting, alumni relations and fundraising.

THE SOLUTION:
Center the design for the card on the department's mascot which is a universal symbol for all teams. Use the same method for the card's language and copy. Change the overall dimensions of the card to make it standout from other communication materials and create a uniform size for all sports.

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