THE CHALLENGE:
Translate KBJR 6 and Range 11's new style of on-air creative and marketing into a cohesive, year-long multi-platform campaign working within station's budget restrictions.

THE SOLUTION:
A campaign centered around a limited number of designs that could be adapted for different platforms. Simple, consistent messaging that creates stronger reinforcement for target audiences with the station's limited resources. Distribution methods that take advantage of existing advertiser partnerships to limit costs.
PRINT ADVERTISING
ENVIRONMENTAL AND OUTDOOR ADVERTISING
DIGITAL ADVERTISING
TRADE SHOW AND MERCHANDISE ITEMS

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