THE CHALLENGE:
Create a simple travel guide that can be used by KBJR 6 and KDLH 3 Television to grow TV ad spending by incorporating placement in the guide as an add-on for certain levels of spending.

THE SOLUTION:
Build relationships and develop a workflow with regional tourism associations and cities to gather large amounts of content with limited investment of resources. Create an overall design that is clean, simple, widely appealing and incorporates maximum space for advertisements.

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