THE CHALLENGE:
Design a logo for the Christmas City of the North Parade that reflects its core values of timelessness, tradition and nostalgia for Duluth, MN.

THE SOLUTION:
Center the logo's design around the concept of a souvenir snow globe, combined with rich, saturated colors to give it a very traditional holiday feel. Add in the iconic Duluth, MN skyline to instantly have it remind viewers of the city.
MERCHANDISE AND ADVERTISING
LOGO VARIATIONS
OLD LOGO VS NEW LOGO COMPARISON

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