THE CHALLENGE:
Update the Campus Recreation logo to be more reflective of modern standards. Create a design that finds balance between professionalism and appeal to younger audiences. Ensure the ability to utilize the logo in merchandise items.

THE SOLUTION:
Transition from the bland nature of the previous logo to one that is more a modern and aggressive. Incorporate strong symmetry to add a professional feel and utilize a bolder color scheme to add younger appeal. Add in a simple logo mark that can be separated for more diverse merchandising design options.
MERCHANDISE AND BRANDING EXAMPLES
LOGO DEVELOPMENT
FULL LOGO SETS

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