
THE CHALLENGE:
Update the Campus Recreation logo to be more reflective of modern standards. Create a design that finds balance between professionalism and appeal to younger audiences. Ensure the ability to utilize the logo in merchandise items.
THE SOLUTION:
Transition from the bland nature of the previous logo to one that is more a modern and aggressive. Incorporate strong symmetry to add a professional feel and utilize a bolder color scheme to add younger appeal. Add in a simple logo mark that can be separated for more diverse merchandising design options.


MERCHANDISE AND BRANDING EXAMPLES







LOGO DEVELOPMENT


FULL LOGO SETS




